Elegance Music Video

A music video is about the demeanor of Elegance. The standards and lifestyle focused on excellence, smoothness and finesse. challenging the social norms of what a man should portray, we highlighted a more graceful side of b.well - tying in contemporary choreography with deep, reflective lyrics.

this music video was filmed in southern california, a perfect contrast from the fast life of the city. we scouted locations outside the city in the desert, open green spaces and luxury homes. another example of how the visuals enhance the story being told.